Datejust

MAKE A DATE OF A DAY

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o'clock on the dial. These numbers are a reminder that though 24 hours mark a day, it's on us to make those a date to remember.

"IT IS A MASTERPIECE OF HOROLOGICAL SCIENCE. IT IS, IN FACT, A SYNTHESIS OF ALL THAT HAS BEEN ACHIEVED UP TO THE PRESENT DAY."

HANS WILSDORF, 1945

EMBODYING ROLEX KNOW-HOW

The perfect embodiment of the classic Rolex watch, the Datejust, launched In 1945, showcased al the major accomplishments developed to that point by the brand. It thus echoed the quest for excellence of Riolex founder, Hans Wilsdon who believed that watchmaking progress should encourage human progress. In a period af great change, people's relationship with time was shifting. Modern Ele moved to the rhythm of the passing days and was less connected to the seasons. The Datejust ollers enhanced comfort in terms of legiblity and daly time management.

THE CYCLOPS LENS:
AN OPTIMIZED READING

Greated to improve the legibility of the date, to Cyclops tens is both an aesthetic and a tochnical orand signaturo. This Rolex nvention was patented in the eariv 1950s and presentod for to first time in 1953 on a Datejust, its magnifyng eneatmaeslhedalg casentareacmaeypaxdassdaasaeedcraladi sapphire sinos the 1970s, liko tre watchis crystal

THE JUBILEE BRACELET:
COMFORT AND ELEGANCE

Celebratino the 40m anniversary of gorex rt 1045, tho duoloe tracclat wa spaciato desioned for tho Daterast, e Mesitad end contortablo tud.gioco enic meta bracciat is infogral to tho Datquer's identiry and enhances the timeless elegance of the model. The Datejust is also available with an Oyster bracelet or, on precious metal versions, a President bracelet

A CONTINUALLY UPDATED
WATCHMAKING ICON

Among its Testimonees, Rolex counts a host of Wimbledon champions: Bjon Borg and Chris Evert, as well as Stefan Edberg, Garbine Muguruza, Angelique Kerber and, of course, Roger Federal, who has won the tournament a record eight times.

CELEBRATING DATES WITH DESTINY

The Datejust has naturally become the watch of our dates with destiny. Day after day, its dial marks a meeting point between the personal course of each wearer and the passing of time. Seen on the wrists of such major figures such as Winston Churchill, Dwight D. Eisenhower and Martin Luther King, the Datejust has spanned eras without ever losing its modern touch.

Among the Rolex Testimonees associated with the Datejust, we celebrate the Swiss tennis player Roger Federer, the Polish tennis player lga Swiatek, the Swiss skier Lara Gut-Behrami and the Canadian singer Michael Bublé.

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As an Official Rolex Retailer, we are the only retailers allowed to sell Rolex watches. With the necessary skills and technical know-how, we will help you make the choice that will last a lifetime.

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